Rebrand rollout: new letterhead across an agency’s clients
An agency rolling out a fresh letterhead across every client touched by a rebrand — the agency-side mirror of the firm-side rebrand update.
A rebrand the agency owns, across many clients at once
This is the agency-side problem, not the client-side one. The firm-side version of it — one client updating their own Word letterhead after a rebrand — lives at letterhead after a rebrand.
The agency-side problem is different: a single agency is shipping a refreshed identity across an entire roster of clients, or across several offices of one client, in one rollout.
The launch date is fixed. The new letterheads are designed. The print PDFs are signed off. And then the question lands: who is producing the Word versions for everyone?
Without a system, the answer is “the studio, eventually, one by one, over the following months,” which means every client sits on the new printed letterhead but keeps writing letters on the old Word version until somebody gets to them. A rebrand the agency just charged for is half-deployed for a quarter, and the half that is visible in every letter is the old one.
Convert the rollout as a batch, on launch day
The Multi-page bundle turns the rollout into a single operation. Combine the new per-client (or per-office) letterheads into one multi-page PDF and the bundle converts up to ten in a single $49 pass, returning a separate Word file for each.
For larger rollouts, run several bundles back to back, or do the work from a Studio or Shop subscription so the conversions count against a monthly quota rather than each invoice line. Either way, the Word files come out as a batch on or before launch day, not as a trickle of one-offs across the next quarter.
From there the handoff is straightforward. Each client receives the new Word letterhead alongside their new print PDF and logo exports, with a note that says: replace the old template in your shared folder with this one. Every letter sent from launch day forward goes out on the rebranded identity, and the agency’s rebrand is genuinely live across correspondence too — not just on the website. Because every conversion runs in the browser, no unreleased identity work leaves the agency before its launch date. The design agencies page covers how this fits into a retainer relationship.
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Frequently asked questions
- How is this different from the law-firm rebrand page?
- The law-firm page is about one firm updating its own Word template after a rebrand. This page is about an agency rolling out new letterheads across many clients or many offices at once, as part of the launch the agency is delivering.
- How many letterheads can we convert in one bundle?
- Up to ten per Multi-page bundle. For a rollout covering more than ten clients or offices, run several bundles, or move to a Studio or Shop subscription so conversions count against a monthly quota.
- Do we deliver the old Word template back to the client too?
- No. Hand over the new Word file with a note asking the client to replace the old template in their shared folder. Letters already sent on the previous letterhead are unaffected.
- What if the rebrand changes the page size — A4 to US Letter or back?
- The Multi-page bundle delivers both A4 and US Letter for each letterhead, so a rebrand that consolidates clients onto a single page size is straightforward to roll out.
- Are the new letterhead PDFs uploaded during conversion?
- No. The whole batch is processed in the browser. The agency's unreleased identity work never reaches our servers.
Try it on your letterhead
Free preview — the PDF stays in your browser. Pay only when you download.