Self-serve letterhead conversion under the shop’s name
A Shop-tier print shop giving its account customers a branded /c/{slug} link so they convert their own letterheads — without calling the shop.
The shop’s phone should not ring every time
A print shop that has converted a few customer letterheads to Word as a favor knows where this is going. The first conversion is interesting; the tenth is a chore; the fiftieth is a service line the shop never agreed to staff. Every time a customer needs the file, the shop is the bottleneck.
The customer waits for a person at the shop to do something they could do themselves in two minutes — if the shop had a place to point them.
The trouble with simply pointing them to a generic converter is whose name is on it. The customer experience becomes “the shop sent me to another company’s website,” which quietly hands part of the relationship away. And on a generic converter the work is hit-or-miss anyway: the customer comes back with a mangled Word file and asks the shop to fix it, and the shop is back in the loop with extra steps.
A branded link the customer uses themselves
The Shop plan provides a converter at letterheadlab.com/c/your-shop: the same conversion engine, presented under the print shop’s name and styling.
The shop adds the link to its account onboarding and to the email that accompanies a printed letterhead delivery. From the customer’s side, getting the letterhead in Word is something the shop offers — not a tool the shop punted them to.
What changes operationally is that the shop stops handling conversions per request. The customer who needs the Word file on a Tuesday afternoon gets it on Tuesday afternoon, from the shop’s branded link, without anybody at the shop touching it. The shop’s dashboard records which customer converted what, so the activity is visible at the shop end even though the work happens at the customer end.
The Shop plan is $199 a month with 100 conversions, which fits a shop running this across an account book. A customer-experience win sits inside an operational one: customers self-serve under the shop’s name, the shop stops being a bottleneck, and the conversion line of business runs without per-request labor. The print shops page covers the rest of how this lands.
Updated
Frequently asked questions
- What does the customer actually see on the branded link?
- The converter at letterheadlab.com/c/your-shop carries the shop's name and display details. The customer experiences it as the shop's service, even though the underlying engine is ours.
- Do customers need to create an account?
- No. Customers use the shop's branded link directly. The account, dashboard, and conversion quota belong to the shop, not to each customer.
- Can we see which customers used it?
- Yes. The Shop dashboard records each conversion against your account, so you can see usage by customer and month — useful for both account reviews and pricing decisions.
- What happens if a customer hits a conversion problem?
- Shop-tier accounts get priority email support. If a customer has trouble, the shop can hand the conversation to us and we will sort it without the customer ever leaving the shop's branded experience.
- How is the conversion quality different from the public tool?
- It is not — the engine is identical. Artwork into Word's header and footer, the PDF processed in the browser, a real .docx (or .dotx) out. Only the branding changes.
Try it on your letterhead
Free preview — the PDF stays in your browser. Pay only when you download.